Great Wall is paving the way for two of its brands, Ora and Wey, to hit the market this fall. The two companies are currently in intensive negotiations to expand the strategic partnership between the two brands to other important European markets.
At IAA Mobility last year, GWM announced its relocation to Europe and has since been preparing to enter the first countries. Vehicle deliveries are scheduled to begin in the fourth quarter of 2022. The Chinese multi-brand group is kicking off in Europe with the all-electric Funky Cat from electric car brand Ora and the Coffee 01 plug-in hybrid from premium brand Wey.