The company says it plans to build three electric crossover SUV models by 2025 as part of the transition to an all-electric brand.
The new lineup promises to make Jaguar more exclusive, while new crossovers will bring it into Bentley territory. Jaguar will manufacture three SUVs in Solihull, UK and plans to produce between 50,000 and 60,000 units per year.
The entry-level model is (in size, not price) similar to the Porsche Taycan Sport Turismo. It will come in three-door and five-door bodystyles, marketed as separate models, with starting prices ranging from £80,000 to £90,000. However, two-wheel and four-wheel drive transmissions will push prices up to £120,000.
The first model at a major global auto show is expected by the end of 2024. Jaguar already unveiled its patented Panthera electric platform in February.
However, JLR chief designer Gerry McGovern and his team were working on independent designs for the new line of electric vehicles, so third-party architecture would prove to be a problem.
Last year, Jaguar announced its journey into the electric age as part of the JLR Rethink strategy.